I like what I see happening around me. For too long, too many of us in brand marketing have been focusing on the moment. The economic downturn has tamed that. Today customers are demanding programs that stimulate sales and build relationships that last. Impact is great, they… learn more >
You’ve invested in exhibit space, sponsorships and marketing. You’re perfectly positioned to stand out on the show floor. What about your event staff? Do they understand your show objectives and their role in achieving those objectives? Do they know the criteria for a qualified opportunity? Do… learn more >
I’ve learned how to manage New Year Resolutions. I don’t make too many. I don’t try to change all at once, instead taking lots of baby steps. I track my progress and I reward success. This year I’m also building in accountability. I’m publishing my… learn more >
Outrageous practices perpetrated by event venues. Quality reductions to disguise cost cutting. Hidden contract fees. The sorry state of the hospitality industry. I’ve had an interesting two days of online browsing. All my online groups seem to be ranting about the same topic – declining service… learn more >
Only two days to go before Santa’s big ride. Here’s my two point wish list for the events industry. Embrace Virtual Events. The convenience, flexibility, cost savings and environmental benefits of virtual platforms offer tremendous potential for battered corporate event portfolios. Virtual events and live… learn more >
Back in October, GetSynchronicity joined with Exhibitor Magazine to co-author and provide sponsorship for an industry survey on the use of Social Media in Event Marketing. Readers of Synch-Up can click here for a sneak preview of the executive summary. The research suggests that… learn more >
Do more with less. That’s a phrase we’ve all heard frequently over the past eighteen months. The message is clear enough and even sounds vaguely positive. Yet whenever I hear those words I feel as though I’ve just been condemned to prison. Until recently. Last week… learn more >
There’s no lack of hype around the use of social media in events. Even social media guru Chris Brogan wrote about it yesterday in his blog, How Events Can Use Social Media. I give Chris lots of credit for avoiding the hysteria. He even… learn more >
Skillful measurement does more than validate your success. Well-planned evaluation strategies reveal unexpected opportunities and identify unrealized potential. Consider pre- and post-event surveys to capture valuable benchmarking data. Use conference and session evaluations to fuel a process of continual improvement. Employ trade show booth audits and… learn more >
My hair curls when people talk about measuring ROI. Most event professionals know that acronym stands for Return on Investment. Even so, they use it to refer to everything from polls and surveys to return on objectives studies to unique evaluations like Customer Relationship Value.… learn more >