The 2015 Experiential Marketing Summit has come and gone and, as usual, was dotted with C-level speakers touting the virtues of “innovative thinking” and “risk taking.” Since returning home, however, a thought has gnawed at me, and I thought I’d share. First, a few observations. During… learn more >
Just had a great week at The Experiential Summit in San Francisco. It’s always great to learn new things, meet new people, and see old friends. But this year, I felt a palpable disconnect between what I hear at events like this, and what I… learn more >
When is a tradeshow more than a tradeshow? When it’s used to establish thought leadership for an entire industry. Click here to learn how Grass Valley used NAB 2015 to stake new ground in broadcast IP.
Recently, I came across the 2015 Young Professional Exhibitor Needs and Preferences Study, provided by CIER/SISO. Portions of the study explore how young professionals currently interact with exhibits at tradeshows, and it got me to reminiscing. Story time! Once upon a time, tradeshow exhibits featured men… learn more >
When it comes to communicating a complex or detailed message, one of the most effective ways to make it accessible and persuasive is through the use of Gamification. When your target audience is engaged in a stimulating interactive activity–and having a lot of fun doing… learn more >
We do not become wise through experience. We become wise by reflecting upon experience. No, you haven’t clicked on the “Zen Wisdom” blog by accident. That statement will make sense soon, I promise. I’ve known a great many people in my life who don’t seem to ever… learn more >
Recurring events–like Sales Meetings and User Group Conferences–pose recurring challenges… how do you keep each event fresh and unique when your audience, essentially, stays the same? Click here to learn how GetSynch helped a premier health organization “keep it fresh” yet again in… learn more >
EXHIBITOR 2015 is here, and whether you’re new to the floor, or a seasoned veteran, you can usually place each booth visitor into the following categories. Why have I defined them? Read on: The Looky-loos: They are primarily attracted by bright shiny objects and are only… learn more >
There are two types of speakers; those that are nervous, and those that are liars. … learn more >
Experienced marketers know that even the coolest technology isn’t enough when it comes to engaging attendees; it requires the “missing element.” Learn what that is and how GetSynchronicity used it to help Lowe’s at CES 2015.