In an April blog post, I invoked the adage “everything old is new again” when discussing the current trend of using hand-written letters to communicate with clients … as well as the irony of online services that automate this practice. Really? This month, I experienced… learn more >
In Part I of this 2-part series, we explored how in-booth tradeshow presentations can help companies deliver their disruptive message to large numbers of people on a tradeshow floor. When done properly, the modern, evolved tradeshow presentation can give you the audience reach you… learn more >
As Chris Anderson says in his book The Long Tail, “increasingly, the mass market is turning into a mass of niches.” This makes communicating your message to large numbers of people on a tradeshow floor–and being truly disruptive–even more difficult. Part I of this series will… learn more >
I recently came across the book, “The 5 Languages of Appreciation in the Workplace” by Gary Chapman and Paul White. It’s an interesting exploration into how to build better relationships with your employees. After reviewing it, I began to think about tradeshow exhibit visitors, and how… learn more >
“Well, now that we have seen each other,” said the unicorn, “if you believe in me, I shall believe in you.” Lewis Carroll – Through the Looking Glass In 2014,… learn more >
“Engagement.” “Experiential.” “Interactive.” Gamification.” Marketers encounter these buzz words everywhere; marketing articles, blogs, seminars, and practically every marketing conversation eventually work their way around to one of these topics. But considering the plethora of technologies, apps, games, and other cool marketing doo-dads out there vying for our… learn more >
We live in a face-paced world. This is no surprise. Virtually ALL information is at our fingertips, and our collective attention spans have shortened commensurately. I make no value judgement about this … it’s the way things are. This sentiment is also not new. Adults in… learn more >
One of the most creative challenges of General Session design is coming up with ways to boost audience energy and involvement – and to do so in ways that are relevant to the attendees, meeting them, and subject matter. This article offers several ideas for making… learn more >
Wouldn’t it be great if every time you exhibited at a tradeshow you could build a sexy new exhibit and pitch the newest, hottest product on the floor? And wouldn’t it be great if you were always the prettiest girl or the handsomest guy at the… learn more >
You’ve been put in charge of creating and implementing the General Session at your next Sales Meeting. Of course, the first thing to do is define your content. Your content will drive everything else you do, from the theme, to speaker selection, to the evening events. But… learn more >