Is Personalization Possible at Live Events?

Recent studies regarding customer communications have shown that 85% of Marketers say that their customers expect a personalized experience.  Even more report a measurable lift from their personalization efforts. This month’s IGNITE explores this Personalization Trend and offers a few tips on how to make… learn more >

Design Thinking – A Human Centered Approach for Meetings

In our last article we talked about the importance of applying design thinking to meeting strategy for mission-critical meetings. This article delves into the process, providing a high-level guide. But first, a quick refresher. “Design is not style. It’s not about giving shape to the shell… learn more >