A recent article in Inc. Magazine revealed what Gen Zs want most from managers: care, trust, and support. Managing “the whole-self” of employees is the new norm. These attitudes are not limited to Gen Z; they are shared by Millenials and Gen Xers as well. Coincidentally,… learn more >
“Cause Marketing” isn’t new, but is is gaining momentum. A recent Kantar Study confirms that nearly two-thirds of millennials and GenZ prefer brands that stand for something. This Snapshot Article explores several real-world examples of companies from multiple channels using cause marketing to attract, engage and… learn more >
In previous Ignite articles and white papers, we’ve explored how gamification can be a powerful communication tool for your meetings and tradeshows. But it’s important to remember one thing: you must choose the right type of game for your target audience. Different vertical markets are populated… learn more >
MSL Group / QORVIS reports that 69% of Millennials want companies to make it easier for them to support causes. And companies are listening. A recent Cone Cause Evolution study found that 41% of Americans had purchased a product in the past year specifically because… learn more >