The SECRET to keeping your audience engaged

Question: You’ve just accepted an invitation or assignment to give a presentation. What is the very next thing you should do?     develop your outline     create your slides     discover everything you can about your audience and its needs Answer: If you picked a or b, you really… learn more >

How to Create Dynamic Presentation Visuals

According to the U.S. Department of Labor, 10% of the information we remember after a live presentation is retained through the spoken word; 65% is retained through visuals. Without well-designed visuals, even a charismatic speaker will have less impact. In this blog, we’ll look at… learn more >

Do You Know How Your Prospects Play the Game?

Gamification  It’s here to stay.  Study after study, and real-world experience after experience, continue to prove that people from all walks of life learn and retain information better when it’s delivered using the elements of game theory. All right then … now what?  Break out… learn more >

How to GLOBALIZE your exhibit

Remember how, in the mid-2000s, “virtual” tradeshows took the place of live ones? Neither do I. But, boy, did they try. Back then, everyone was clamoring to virtualize everything … and get rid of its “real” counterpart. This caused several tech companies to offer, nay to PROMISE,… learn more >

7 Proven Ways to Perfect Your Next Presentation

Once again we find ourselves in the heart of the tradeshow season.  This means many readers have been tasked with having to prepare and present a talk at a seminar, breakout, or other professional meeting.  So, to paraphrase a well-known trope, “How do you become… learn more >

7 Gamification Secrets to Motivate Audiences

In previous Ignite articles and white papers, we’ve explored how gamification can be a powerful communication tool for your meetings and tradeshows. But it’s important to remember one thing: you must choose the right type of game for your target audience. Different vertical markets are populated… learn more >