The Engagement Process = An Electric Dog Fence

If you’ve ever been responsible for your tradeshow lead count, I guarantee that at some point during the show you wished you had some way to keep the attendees who ventured into your exhibit from deftly slipping away before you could meaningfully connect with them… learn more >

Social Media Evolves Again

This blog will be short(ish) and to the point.  It never ceases to amaze me how social media platforms that were originally designed to service the needs of self-involved individuals continue to move toward servicing the needs of self-involved businesses. This may be the result of… learn more >

Just who do they think they are anyway?

This week, I’d like to revisit a blog from late last year.  Recent political and cultural events continue to reinforce the fact that our economy is globalizing more and more with each passing day.  It behooves us, then, to become more aware of difference between… learn more >

Video is KING! Is it Working For You?

Sometimes, when I read the latest studies about marketing trends, I get frustrated.  Not in a bad way, but in an itchy, wanting-to-share-information-and-revelations way.  Allow me to elaborate. Surveys that detail the latest trends in video marketing are appearing all over the web right now.  Unsurprisingly,… learn more >

How Much Do You REALLY Know About Your Prospects?

I recently read an article in the April 2016 Event Marketer Magazine concerning Neuromarketing.  Neuromarketing is the study of consumers’ cognitive and sensory responses to marketing stimuli.  I am currently developing a longer article about how event marketers can apply neuromarketing strategies to live events,… learn more >