“Service to others is the rent you pay for your room here on earth.” Muhammad Ali When you make it easy for your target audience to have a positive impact on the world, you make it easier for them to connect with your brand. This month’s IGNITE… learn more >
The term “2020” has evolved into more than the enumeration of a calendar year … it’s become an adjective. “Life was great … and then everything went 2020!” One positive result of this challenging year has been the strengthening of our collective “empathy” muscles. We’re all feeling… learn more >
No matter how you frame your corporate storytelling … literary, theatrical, business-centric, etc. … the knowledge of neuroscience can make them better. When we hear a story, brain activity increases 5x and our bodies release oxytocin … a feel-good hormone. Working together, these reactions create powerful,… learn more >
It’s no secret that emotion drives consumer behavior and that a good brand story–from a trusted source–is an effective way to leverage those emotions.
This Snapshot article, NEW WAYS TO TELL CORPORATE STORIES, explores how to identify those “trusted sources.” The answer may surprise you.
Connecting with your target audience is tough, even under the best of circumstances. Connect face-to-face, you can see your listener’s reactions. Connect virtually … it’s a crapshoot. They might be listening … or they might be playing digital Solitaire. No matter how you’re communicating, the best… learn more >
Every year, the biggest and best known brands from around the world continue to take experiential storytelling to new levels of excitement and engagement. New cutting-edge augmented reality (AR) experiences took center stage in 2019. This snapshot article explores the way to get to where the… learn more >
Audience attention spans continue to deteriorate. According to research by Professor Gloria Mark at the University of California, the time it takes the average person working at a computer to switch tasks is now 40 seconds. This has wreaked havoc on attendee completion rates for… learn more >
Over the past three months, organizations across every vertical have scrambled to establish a successful virtual presence. The learning curve for this “new normal” has been fast and steep. Nonetheless, several new virtual event best practices have emerged. Here are four that have risen to the… learn more >
Virtual meeting technology platforms abound, but creating a successful virtual meeting architecture takes more than clicking “Connect.” To ensure a successful, educational and engaging virtual meeting, make sure you consider these two important meeting-architecture elements. Large Group Interaction During any meeting, it’s easy to get lost in the… learn more >
From in-person to online. No big deal. No pressure. You’re just rewriting your company’s entire playbook. The good news is… you are not alone. We’re all in the same boat. So how do you put your best virtual foot forward when shifting from big venues… learn more >