In a recent Exhibitor Magazine article entitled “Asked & Answered,” John Baker (former SVP and COO of American Express) discussed the power of persuasion and shared his “6-Step Asking Formula” for getting what you want, every time. This formula defined a clear procedure that professionals could… learn more >
Recently, an occurrence of historic dimensions exploded across the country, and its effect has been felt around the world. Millions of people never saw it coming, and may prove to be one of the biggest disruptors of the 21st century. The Chicago Cubs won the 2016 World… learn more >
In previous Ignite articles and white papers, we’ve explored how gamification can be a powerful communication tool for your meetings and tradeshows. But it’s important to remember one thing: you must choose the right type of game for your target audience. Different vertical markets are populated… learn more >
Success brings with it many challenges, not the least of which is public speaking. Your audience may be customers, your internal team, or … the most daunting … your peers. If it’s only you and your thoughts, then your approach is clear; engage the audience, shift… learn more >