The flurry of Q1 and Q2 meetings, conferences and tradeshows slows down a bit now as we head into summer. It’s a great time to evaluate and re-tool program components before the intense rush of the fall and Q4. Here’s a list… learn more >
It’s a new year. A new opportunity for your trade show staff to enhance their persuasive abilities. Use these three tips to help your staffers conduct more compelling conversations and win more opportunities. . 1. Understand the prospect’s primary buying need. Ultimately, every prospect is… learn more >