Outrageous practices perpetrated by event venues. Quality reductions to disguise cost cutting. Hidden contract fees. The sorry state of the hospitality industry. I’ve had an interesting two days of online browsing. All my online groups seem to be ranting about the same topic – declining service… learn more >

Only two days to go before Santa’s big ride. Here’s my two point wish list for the events industry. Embrace Virtual Events. The convenience, flexibility, cost savings and environmental benefits of virtual platforms offer tremendous potential for battered corporate event portfolios. Virtual events and live… learn more >

Back in October, GetSynchronicity joined with Exhibitor Magazine to co-author and provide sponsorship for an industry survey on the use of Social Media in Event Marketing. Readers of Synch-Up can click here for a sneak preview of the executive summary. The research suggests that… learn more >

Do more with less. That’s a phrase we’ve all heard frequently over the past eighteen months. The message is clear enough and even sounds vaguely positive. Yet whenever I hear those words I feel as though I’ve just been condemned to prison. Until recently. Last week… learn more >

There’s no lack of hype around the use of social media in events. Even social media guru Chris Brogan wrote about it yesterday in his blog, How Events Can Use Social Media. I give Chris lots of credit for avoiding the hysteria. He even… learn more >

My hair curls when people talk about measuring ROI. Most event professionals know that acronym stands for Return on Investment. Even so, they use it to refer to everything from polls and surveys to return on objectives studies to unique evaluations like Customer Relationship Value.… learn more >