Today we announced a partnership with Unisfair, the leader in virtual events and virtual environments for business. Are we abandoning the live events market and our loyal conference and trade show customers? Reacting to the shrill warnings about the impending death of face to face events?… learn more >

Yesterday, in the middle of a weekly conference call, a client team unexpectedly exploded with a burst of creative ideas. We had been confirming strategy for a social media campaign. Suddenly the dam broke loose and ideas began flooding the room. Everyone had ideas about… learn more >

Are you among the thirty-one percent of industry respondents who have incorporated social media into their exhibit marketing efforts? What are the most popular social media tools being used in B2B events? What kind of metrics are being tracked and how successful are social media… learn more >

I like what I see happening around me. For too long, too many of us in brand marketing have been focusing on the moment. The economic downturn has tamed that. Today customers are demanding programs that stimulate sales and build relationships that last. Impact is great, they… learn more >

I’ve learned how to manage New Year Resolutions. I don’t make too many. I don’t try to change all at once, instead taking lots of baby steps. I track my progress and I reward success. This year I’m also building in accountability. I’m publishing my… learn more >