Today we announced a partnership with Unisfair, the leader in virtual events and virtual environments for business.
Are we abandoning the live events market and our loyal conference and trade show customers? Reacting to the shrill warnings about the impending death of face to face events? Hoping to get in on the ground floor of the latest trend?
None of the above.
Virtual events aren’t likely to ever replace the face-to-face experience. They do offer accessibility to geographically dispersed audiences that might otherwise not be able to participate in a live event. They represent an alternative for budget challenged event managers. They offer opportunities to extend and expand the lifespan of existing events. Looked at through those filters, virtual environments provide a natural complement and enhancement to an established events portfolio.