Questions have power. Ask the right question at the right time and it can completely change your course of action. Over the years, I’ve written and spoken about using questions to create better outcomes for our projects and to deliver greater value to our stakeholders. Today… learn more >
Three Steps to Better Trade Show Lead Follow-Up
BtoB Magazine recently published the following statistics about trade show leads, sourced from their own survey, “Future of Events.” The big eye-opener for many readers will be the fact that only 5% of respondents have a formal process for follow up of trade show leads. Frankly,… learn more >
Favorites for Creativity
Last week I shared one of my favorite quotes about creativity. This week, I’m following up with a blog posting about creativity from one of my favorite writers, Seth Godin. I keep this post on hand and refer to it occasionally when I hit a… learn more >
It’s Just a Hunch
“A hunch is creativity trying to tell you something.” – Frank Capra Think about it. Listen to that voice. Act on it.
Marketing Madness
Most B2B marketers hold lofty aspirations for their brands. “We want to be differentiated. Rise above the crowd. We want to be unique.” Then, usually shortly after the first round of creative, fear kicks in. “If we don’t look like the others, we’ll lack credibility. We… learn more >
Other Metrics for Trade Show Success Part 2
Today I’m picking up the thread of last week’s Synch-Up post. Lead generation is a primary goal for most trade show exhibitors and an important indicator of success, but it’s not the only measure of exhibit value. Here’s a short list of other metrics that,… learn more >