Seth Godin posted a thought last week titled “Doing It Wrong, Relentlessly.” The lesson: we always have a choice to work the system or to refuse to work it. According to this post by Neil Patel, I blog incorrectly–missing on at least 7… learn more >
The Exhibitor as Content Generator
Last August I posted thoughts about The Link Between Content Marketing and Event Programs. Last week, ICEEM posted a more detailed review of the same subject. Check out The Exhibitor as Content Generator. It’s worth a look.
HIMSS Evolution
Everything seemed on the upswing last week at HIMSS. Management reported increases in attendees and exhibitors. Walking the floor, I particularly noticed the increase of pure play technology companies exhibiting at the show. That’s been happening for a few years now, as… learn more >
Common Enemy #1
I was watching a re-run of “30 Rock” last night. Since I rarely have time to watch prime-time TV, I catch up with popular culture three to four years after the fact when it hits late-night, “bed-time TV.” The episode was about Winter… learn more >
The Perfect Elevator Pitch?
Every trade show staffer should have a solid elevator pitch that succinctly answers the question “What does your company do?” Recently, I read an article outlining three steps to the perfect elevator speech. I agreed with a couple of the author’s suggestions but took exception with… learn more >
Get Real About the Agenda
What is it about a meeting that brings out the traffic cop in all of us? I recently attended two days of meetings with an agenda so tightly scheduled that at the end of day we felt exhausted. Did we work hard? Yes.… learn more >