Wheat, meet Chaff

EXHIBITOR 2015 is here, and whether you’re new to the floor, or a seasoned veteran, you can usually place each booth visitor into the following categories.  Why have I defined them?  Read on: The Looky-loos: They are primarily attracted by bright shiny objects and are only… learn more >

Scared Speechless

There are two types of speakers; those that are nervous, and those that are liars.                                                              … learn more >

Now What?

At your next tradeshow, you’re in charge of attendee engagement at one of your in-booth kiosks. Now what? You’re good one-on-one, but you don’t have much experience with engagement marketing or talking to small groups in a non-traditional environment; especially when your audience is comprised of tired,… learn more >

5 X 5

Here are five popular interactive technologies marketers use to engage their target audiences at tradeshows and sales meetings, followed by the five most common MISTAKES to avoid when implementing them: AR (Augmented Reality): The ubiquitous nature of smart phones and tablets has made AR a much… learn more >

2015, Here We Come!

What’s the #1 New Year’s Resolution in the US? Yup. You can probably guess numbers 2 through 5, as well. This reminds us that we all have more in common than we think. The same is true for tradeshow marketers across every industry—we all share the… learn more >

Tis the reason …

Another year, another holiday, another reason to give thanks. To all of our clients, new and old–who honored us by letting our team help with their tradeshow & event programs–we say …Happy Holidays and a Prosperous and Healthy New Year! Sincerely, The GetSynchronicity Family