“Give me six hours to cut down a tree, and I’ll spend the first four sharpening the axe.” – Abraham Lincoln Wise words that result in, arguably, one of the sharpest axes in the world and one heck of a cut-down tree. The metaphor is clear … proper preparation results in an easier process and, by extension, more successful outcomes. When it comes to creating… learn more >
Tradeshow Presentations are a thing of the past…Or are they?
Throughout our country’s history, we’ve heard the death knell for various types of interactive media. For example: When “Radio” first appeared, industry experts predicted the demise of books and magazines. When “Magic Lantern” films entered the scene, commentators signaled the demise of live theater and vaudeville. When “Television” appeared,… learn more >
“A funny thing happened…” Engaging Your Audience
What’s worse than a rude audience when you’re speaking to a live audience at a conference or sales meeting? A polite one. They smile, make eye contact, but their brains are busy entertaining thoughts of anything but you! Naturally, you can’t guarantee that every audience member… learn more >
Bring in the Hired Guns
Have you ever noticed that your booth reps often spend the majority of their time in the exhibit talking with current customers and current strategic partners or industry associates, rather than engaging unknown, new attendees, qualifying them, and perhaps build NEW relationships? The reason is… learn more >
Top 5 Ways to Research a Tradeshow
There are thousands of industry professionals who have NEVER attended a tradeshow, let alone exhibited at one. This is a missed opportunity, because spending surveys indicate that a face-face meeting with a prospect at a tradeshow costs $142, while the cost of that same face-to-face… learn more >
Tag: You’re It!
So you’ve been chosen to offer a presentation at your next major Sales Meeting. Or you volunteered. Or your boss “volunteered” you. No matter how you got here … you’re here, and you want to put your best foot forward. Whether you’re a newbie or an… learn more >