Bring in the Hired Guns

Have you ever noticed that your booth reps often spend the majority of their time in the exhibit talking with current customers and current strategic partners or industry associates, rather than engaging unknown, new attendees, qualifying them, and perhaps build NEW relationships? The reason is… learn more >

The Fast Track to Qualifying Prospects

In a blog post from last November, we compared “qualifying attendees at with tradeshows” with “speed dating.” This month, we’ll continue to explore this idea, but let’s dig a little deeper by reviewing some specific questions you can use to accomplish this often challenging task. First, a… learn more >