Seeing a product or service in action is a proven way to further a sale. Naturally, many companies choose to feature in-booth demos in their trade show exhibits. Here are 5 Top Tips that help ensure that your in-booth demos effectively engage your target audience and… learn more >
In a recent Exhibitor Magazine article entitled “Asked & Answered,” John Baker (former SVP and COO of American Express) discussed the power of persuasion and shared his “6-Step Asking Formula” for getting what you want, every time. This formula defined a clear procedure that professionals could… learn more >
Wouldn’t it be great if every time you exhibited at a tradeshow you could build a sexy new exhibit and pitch the newest, hottest product on the floor? And wouldn’t it be great if you were always the prettiest girl or the handsomest guy at the… learn more >