We don’t usually promote any one company or concept on Synch-Up, but today we’re going to do just that. Unisfair, the leading provider of virtual events, recently announced the release of version 9 of its platform, enabling customers to create a virtual event in… learn more >

The MobileX conference hit Chicago a few weeks ago. One of our favorite sessions was a fascinating discussion about Text Message Marketing provided by our friends at Recess Mobile. (www.recessmobile.com/blog, or follow them on Twitter at @recessapp.) Text messaging is one of… learn more >

If you’ve been following Synch-Up, you know we’re fans of using social media for event marketing. Recently, we reflected on lessons learned while integrating Twitter into a trade show marketing campaign. Here are some useful tips to make your next Twitter promotion a viral success:… learn more >

HIMSS 2010, the Healthcare Information and Management Systems Society Conference and Exhibition, took Atlanta by storm last week. The GetSynchronicity team was on its toes throughout the week, with five clients spread across two separate halls. How did HIMSS 2010 compare with… learn more >

“10,000 years ago, civilization forked. Farming was invented and the way many people spent their time was changed forever.” That’s the opening of Seth Godin’s blog of Wednesday, Feb 3. Seth went on to make the point that marketers seldom differentiate between Hunter type personalities and… learn more >

February 2nd. Ground Hog Day and exactly one month since I began my New Year resolution of being a better networker. Punxsutawney Phil’s results? He saw his shadow and we have six more weeks of winter. My results? Almost as depressing. I haven’t updated my… learn more >