Questioning the Value of Your Event

After the last booth giveaway has been given away, can you prove the value your exhibit investment delivered? Do any of the following statements describe your customer, prospective clients or user event? Attendance is stagnant Attendees come one year, but not the next Demographics aren’t ideal Audience feedback has flatlined Return… learn more >

Motivating Audiences to Action

You will never get what you want if you don’t ask for it.  Pre-show, determine what you want target audiences to do and why. Be as specific as possible.  What do you want them to agree to?  Check out this list and more … learn more >

When Only Face-to-Face Will Do

Ever since the onset of the Web and video conferencing and virtual trade shows, people have predicted the demise of the in-person trade shows, meetings and other face-t-face interactions.  Read what three 2016 studies reveal about today’s attitude on in-person communications, view… learn more >

How To Do Trade Show Interactive Right

Racing simulators. Game shows. Green screen photos. Vending machines. Augmented or virtual reality. What do all of these things have in common? They’re all examples of interactive in=booth experiences. Interactive experiences can make a small booth mighty and a large booth exhibit magnificent. But too many… learn more >

Make Sure Trade Show Marketing Fuels Sales

There is a historic “disconnect” between what sales wants and what marketing delivers. Much has been written about how to fix it.  However, for many, marketing and sales alignment has proven to be elusive. According to a recent survey by SiriusDecisions, the biggest inhibitor salespeople see… learn more >