Wheat, meet Chaff

March 3, 2015

Mike Hamilton

EXHIBITOR 2015 is here, and whether you’re new to the floor, or a seasoned veteran, you can usually place each booth visitor into the following categories. Why have I defined them? Read on: The Looky-loos: They are primarily attracted by bright shiny objects and are only… learn more >

Technology’s Missing Element

February 10, 2015

Mike Hamilton

Experienced marketers know that even the coolest technology isn’t enough when it comes to engaging attendees; it requires the “missing element.” Learn what that is and how GetSynchronicity used it to help Lowe’s at CES 2015.