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Tags: Sensemaking

Does Your In-Booth Demo Make Sense?

May 16, 2017
Mike Hamilton

“Sensemaking” is the process by which people give meaning to experience. This concept has made the rounds of Information Science for decades, and has been applied to various disciplines, most notably by Karl E. Weik who applied it to “Organizations.”  He defined sensemaking in organizations… learn more >

Posted in Blog Posts | Tagged Demo, Edutainment, Engagement, Experiential, interactive, marketing, Sensemaking
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