Are Your Globalization Efforts Being Maximized?

September 19, 2017

Mike Hamilton

While nothing will ever replace face-to-face interaction, the desire to “globalize” your tradeshow exhibit via the web has never been stronger. The ubiquity and standardization of streaming media makes pushing content out over the Internet simpler than ever. If this sounds like a daunting task,… learn more >

Neuromarketing makes getting inside your customer’s head easier

May 10, 2016

Mike Hamilton

“Hard science” is steadily finding a home in our marketing toolbox. Some scientific disciplines—biometrics, for example—are still finding their way, but others have become full dues-paying members of the marketing mix and are generating a great deal of interest and practical applications. One such crossover is… learn more >