Just last week over 100,000 visitors came to IMTS 2012 at McCormick Place in Chicago. On a show floor filled with robots, automatons and hi-tech equipment, face-to-face interaction still ruled the day.
Questions ???s
Every marketing program starts with questions. See the August 29th Synch-Up posting for some of the questions to ask before launching a campaign or an event program. Here’s a question we left out of that list? How can my customers and… learn more >
Make Them Love You
I just saw an online article titled “How to Make Every Customer Love You.” Really? Sounds to me like a recipe for frustration. Abraham Lincoln figured out years ago that you can’t please all the people all the time. Being everything to everybody is… learn more >
Another Season, Another Reason
September beckons. School. Cooler days. Football. Back to the show floor. Is your event program ready? Have you clearly defined the objectives for each show? Demand generation Awareness, education and preference Market research Product launch Other Who is your audience? All attendees? Other exhibitors? Only segments? Have you created a demographic profile? How will… learn more >
Mike Hamilton is on vacation this week … ahhh
Mike Hamilton is on vacation this week. Aaahhh
Make Mine Brief
In yesterday’s Harvard Business Review, David Silverman wrote a terrific blog on how College Essays are Ruining our Economy. His point? We are inundated by content. Too many people write too many words in too many long-winded documents, reports, blogs… learn more >