Are You a Tradeshow Middle-Schooler?

There is a behavior exhibited at trade shows that is normally displayed in middle-school cafeterias across the Country. It’s known by different names: Clustering. Clumping. Bunching. Huddling. Herd-clinging. Group hugging. If those names aren’t evocative enough, try the following word picture: booth staffers … rather than station… learn more >

Bring in the Hired Guns

Have you ever noticed that your booth reps often spend the majority of their time in the exhibit talking with current customers and current strategic partners or industry associates, rather than engaging unknown, new attendees, qualifying them, and perhaps build NEW relationships? The reason is… learn more >