Ignite

BETTER RESULTS FOR TRADESHOWS, MEETINGS & EVENTS

Do Game Mechanics Make Messages Memorable?

The science behind game theory is clear; people learn better through “gamification.” Whether on the field, on a mobile device, or at the dining room table, people love their games.

But not all games are created equal.  

This Snap Shot explores how brands are using game mechanics in non-game contexts to achieve their messaging & marketing objectives.   View the document