Ignite

BETTER RESULTS FOR TRADESHOWS, MEETINGS & EVENTS

Leveraging Augmented & Virtual Reality…..

….For More Impact at Meetings and Tradeshows

This white paper explores the significant value that companies can deliver to their trade show, meeting, and event visitors through the use of two immersive engagement platforms: augmented reality (AR) and virtual reality (VR). Innovations in these formats are evolving so rapidly, however, that there’s a chance that some of the technologies featured in this article will be obsolete by the time you read this. However, since marketers tend to be champions of change, we wouldn’t want it any other way.

Some things, though, won’t change.┬áNo matter how advanced AR?VR technology becomes, the benefits it offers exhibitors and event leaders will remain constant. View the document…