Sometimes it’s easy to think of customer service as the special province of call center workers, the hospitality industry and retail establishments. It should also be a primary objective of every trade show and event program.
The marketing team at DMG MoriSeiki used a custom smart phone app to provide a remarkably high level of customer service to the thousands of visitors to its IMTS exhibit and to its own internal customers – a booth staff of more than 300 executive management, sale representatives and distributors. Click here to learn more about how DMG MoriSeiki solved the booth-staff-run-around problem and get some ideas for your own program.