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Tags: solution story

Is Your Brand a Haven of Trust?

June 13, 2019
Mike Hamilton

This year’s Exhibition and Convention Executives Forum (ETCEF) featured a session, lead by Dina Cappiello, Editorial Director & Group Head at Edelman D.C, entitled, “Storytelling in a Fake News World”. During her session, she said, “People are looking for reliable sources. Exhibitions can be a… learn more >

Posted in Blog Posts | Tagged Exhibitions, Fake News, Reliable, solution story, Storytelling, Trust

It’s all about the message

May 6, 2015
Mike Hamilton

When is a tradeshow more than a tradeshow? When it’s used to establish thought leadership for an entire industry. Click here to learn how Grass Valley used NAB 2015 to stake new ground in broadcast IP.

Posted in Event Tips | Tagged messaging, NAB 2015, solution story, Tradeshow
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