What Every Event Staffer Can Learn from the Three Wise Monkeys I’ve just wrapped two days of set in and another two days of meetings/exhibits at RSNA in Chicago. One question kept presenting itself to me over and over again: when is an event staffer “off… learn more >

As we celebrate Thanksgiving this Thursday, many of us will join family and friends to express thanks for all that is good in our lives. Here at GetSynchronicity we thought we’d take a moment to reflect on the events industry what it means to each… learn more >

Finally…Real Research on Experiential Marketing Sometimes the biggest hurdle to launching an experiential campaign is lack of credible data to support your plans. That may be about to change. The Experiential Marketing Forum has launched an unprecedented study on issues facing marketers and agencies in today’s environment.… learn more >

Set-up is over and the booth looks great. Event sponsorships and signage are giving the brand great visibility outside the hall. A killer pre-show campaign promises to drive record traffic to the exhibit floor. Everything is ready. Everything except the staffers traveling in to work the booth. How… learn more >

Is there anyone in marketing today who isn’t being asked to prove the value of tradeshows, conferences and events? There’s certainly no shortage of methodologies. ROI, ROO, ROK and ROM all come immediately to mind. There’s dozens more, of course. Many of the processes, if… learn more >