I had the pleasure last week of participating in a panel discussion at the Chicago chapter meeting of EDPA. At one point during the evening, I made the remark that over the years I’ve worked with a number of clients who threw away their leads.… learn more >
Trade shows exhibit enduring appeal
I’m finally catching up on some reading and came across this article from B2B Magazine. I agree fully with Mr. Callahan’s assessment of the enduring appeal of trade shows and am energized by the industry outlook provided. Enjoy! Trade shows exhibit enduring appeal Sean Callahan March 14, 2011 –… learn more >
ROI Stikes a Chord
Last week’s Synch-Up blog (see below, April 6: “Measuring ROI”) post struck a chord with some members of a LinkedIn Group on B2B Social Media and I thought it was worth sharing. Here is how Eric S replied to my blog post: “This is great. While it… learn more >
Measuring ROI
While preparing for an upcoming speaking engagement, I took a few minutes this past week to look back at six different RFPs from the first quarter to spot emerging trends. I found that all six of the RFPs had three things in common. Each of them… learn more >
Innovation Now
Innovation is everywhere. A Fleischmann Hilliard study of corporate taglines that debuted in 2009 found “innovate/innovation” to be one of the top ten most frequently used words. Apparently it’s still with us. In the past two months I’ve logged a lot of miles on trade… learn more >
Do It Yourself Marketing
There is a reason that American Airlines doesn’t let the passengers fly the planes. There’s an equally good reason that the hospital doesn’t allow its patients to perform emergency surgeries. Simply put – the majority of the folks don’t have the skill set to do… learn more >