“The brain enjoys the buzz of novelty.” But what if your product or service isn’t novel? How can you make sure your target audience pays attention, remembers, and then acts on your message? This month we explore Dr. Cameron Simon’s Top 5 Ways… learn more >
Trade shows are viewed by some as a “necessary evil that drains profit” and by others as a “hugely profitable marketing tool” that can: Generate high-quality leads Increase sales Build brand loyalty Trade shows don’t have to be a cost center. If you apply the right strategies and employ… learn more >
You will never get what you want if you don’t ask for it. Pre-show, determine what you want target audiences to do and why. Be as specific as possible. What do you want them to agree to? Check out this list and more …
Ever since the onset of the Web and video conferencing and virtual trade shows, people have predicted the demise of the in-person trade shows, meetings and other face-t-face interactions. Read what three 2016 studies reveal about today’s attitude on in-person communications, view… learn more >
Racing simulators. Game shows. Green screen photos. Vending machines. Augmented or virtual reality. What do all of these things have in common? They’re all examples of interactive in=booth experiences. Interactive experiences can make a small booth mighty and a large booth exhibit magnificent. But too many… learn more >
There is a historic “disconnect” between what sales wants and what marketing delivers. Much has been written about how to fix it. However, for many, marketing and sales alignment has proven to be elusive. According to a recent survey by SiriusDecisions, the biggest inhibitor salespeople see… learn more >
If you’re like most organizations, you already follow industry best practices. You import trade show leads into your CRM. You segment leads by key accounts. You accelerate fulfillment with your mailing automation system. Still, your trade show leads don’t lead to sales. So how do you make your tradeshows… learn more >
What can Millennials teach us about engagement? A lot! In a recent study by Deloitte, Millennials said businesses who want to engage them should: Focus on people and purpose, not products and profits. Find ways to show you are socially responsible. Speak with them, not at them. Add a… learn more >