Marketers in most verticals are starting to successfully connect with the Millennial demographic. This being the case, many are looking ahead asking, “Who’s Next?” The answer is …. Generation Z, and they are proving to be a larger disruptor, and a larger opportunity, than Millennials.… learn more >
In Part I of this 2-part series, we explored how in-booth tradeshow presentations can help companies deliver their disruptive message to large numbers of people on a tradeshow floor. When done properly, the modern, evolved tradeshow presentation can give you the audience reach you… learn more >
As Chris Anderson says in his book The Long Tail, “increasingly, the mass market is turning into a mass of niches.” This makes communicating your message to large numbers of people on a tradeshow floor–and being truly disruptive–even more difficult. Part I of this series will… learn more >
“Engagement.” “Experiential.” “Interactive.” Gamification.” Marketers encounter these buzz words everywhere; marketing articles, blogs, seminars, and practically every marketing conversation eventually work their way around to one of these topics. But considering the plethora of technologies, apps, games, and other cool marketing doo-dads out there vying for our… learn more >
One of the most creative challenges of General Session design is coming up with ways to boost audience energy and involvement – and to do so in ways that are relevant to the attendees, meeting them, and subject matter. This article offers several ideas for making… learn more >
You’ve been put in charge of creating and implementing the General Session at your next Sales Meeting. Of course, the first thing to do is define your content. Your content will drive everything else you do, from the theme, to speaker selection, to the evening events. But… learn more >
Once again, a recent CEIR study reveals that an attendee’s interaction with your booth staff is the #1 thing that influences their opinion of your company. One sign of a well-trained tradeshow booth staff, and an aligned company, is the uniformity of the message they communicate… learn more >
“Hard science” is steadily finding a home in our marketing toolbox. Some scientific disciplines—biometrics, for example—are still finding their way, but others have become full dues-paying members of the marketing mix and are generating a great deal of interest and practical applications. One such crossover is… learn more >
Your tradeshow budget is under review … again. It feels like it’s ALWAYS under review. Can you justify your spend? Will you be able to keep your budget, or, wonder of wonders, increase it? Remember; proving the value of your tradeshows doesn’t include those great… learn more >
When it comes to using promotional items at tradeshows, most companies overlook their true potential. Consider your own experience: when was the last time you took that branded bag (the one you got at last year’s tradeshow) to the store, and while packing & unloading… learn more >