Is the iPad changing the way booth staffers engage with prospects at trade shows? iPad surveys. iPad quizzes. iPad detail stations. They’re all being used as tools to break the ice and jumpstart conversations with prospects. Then there’s Electrolux. Electrolux used the iPad to ease… learn more >
So what does it take to tell a good story? Authenticity would be at the top of my list. Followed closely by good intent – it’s important that you share your stories to help your listeners or guide them to a desired destination. Nail those… learn more >
In the last blog post, I mentioned the Advertising Research Foundation (ARF) study. One of the companies who participated in the research was the Verse Group. Actually they were formed as a result of the ARF study, and they have written a White… learn more >
When budget and space limitations rule out a dedicated theater, hosted Booth Tours engage more attendee interest for less spend. Think in terms of a mobile or “on-the-go” presentation. Book an enthusiastic host. Develop a hit-list of key messages. And you’re ready to go. Conversational rapport… learn more >
Competing for the hearts and minds of your prospects can be challenging. But if I told you that there is a true way to set yourself a part – would you listen to me? I hope so. But what if I could… learn more >
Bob, an exhibitor, sighed as he rushed to finish packing up his display in order to catch his flight home. He couldn’t wait to get out of there. It had been his worst show to date; he was sure. Just then, Mark, another exhibitor just a… learn more >
You’ve invested in exhibit space, sponsorships and marketing. You’re perfectly positioned to stand out on the show floor. What about your staff? Do they understand your show objectives and their role in achieving those objectives? Do they know the criteria for a qualified opportunity? Do… learn more >
The latest figures released by American Business Media show a mixed bag of economic reports. Trade show revenue is down 8.4% in Q1 2010 year-over-year. Disappointing news. Until you compare it to last years’ 19% drop and suddenly, the future… learn more >
Twitter’s recently-announced ad model has the social media world buzzing. How will brands use the ads to promote products and services? With access to the ads currently limited to a select group of marketers, the debate amounts to little more than speculation. Based on what we… learn more >
Back to our two-part interview with Sue Tinnish, president of Seal Inc., and a member of the American delegation to the International Standards Organization conference on sustainable meetings and live events. This week, Sue explains the mechanics of ISO and shares some… learn more >