What Every Event Staffer Can Learn from the Three Wise Monkeys I’ve just wrapped two days of set in and another two days of meetings/exhibits at RSNA in Chicago. One question kept presenting itself to me over and over again: when is an event staffer “off… learn more >
As we celebrate Thanksgiving this Thursday, many of us will join family and friends to express thanks for all that is good in our lives. Here at GetSynchronicity we thought we’d take a moment to reflect on the events industry what it means to each… learn more >
Finally…Real Research on Experiential Marketing Sometimes the biggest hurdle to launching an experiential campaign is lack of credible data to support your plans. That may be about to change. The Experiential Marketing Forum has launched an unprecedented study on issues facing marketers and agencies in today’s environment.… learn more >
Whether you’re looking to make incremental improvements in your events program or trying to minimize the depth of cuts to your program budget – and who today isn’t faced with one or both of those situations? – a carefully constructed measurement and evaluation plan is… learn more >
Set-up is over and the booth looks great. Event sponsorships and signage are giving the brand great visibility outside the hall. A killer pre-show campaign promises to drive record traffic to the exhibit floor. Everything is ready. Everything except the staffers traveling in to work the booth. How… learn more >
Is there anyone in marketing today who isn’t being asked to prove the value of tradeshows, conferences and events? There’s certainly no shortage of methodologies. ROI, ROO, ROK and ROM all come immediately to mind. There’s dozens more, of course. Many of the processes, if… learn more >
This morning I came across a presentation that I delivered to a group of event professionals some eight or ten years ago. At the time, Heinz had recently introduced a new ketchup bottle. It featured a big, wide spout and was made of squeezable plastic.… learn more >
1. Start with the audience. Who do you want to reach? Be specific, creating clearly defined buyer profiles. What do these people care about? What challenges are uppermost in their mind? What market forces influence their behavior and buying patterns? How can you help them?… learn more >
“In life there are many “secrets”– those things hidden, unseen, unrecognized, or not commonly known and understood, except by the initiated and few.” That’s a quote from Joyce McKee’s new eBook, The Secret to Achieving Brilliant Returns at Your Next Event: A Guide to… learn more >
Last December I posted a blog entry about the use of interactive technology at events: “8 weeks. 9 trade shows. 2 conferences. 6 different industries.” I’ve had lots of opportunity this fall to observe face-to-face marketing strategies. One trend I’ve noticed bothers me – the over… learn more >