Have you ever noticed that your tradeshow booth reps spend the majority of their time talking with current customers? The reason is not hard to deduce; this is a good use of their time.
However, one of the primary objective of any tradeshow exhibit is to engage and qualify the stream of potential customers walking by the booth.
Staff Training is one answer, but since staffers are most comfortable and most productive talking about products and services, why not shortcut the engagement process and connect reps with a steady stream of pre-qualified attendees?
This can be accomplished by adding Professional Engagers to your tradeshow staffing mix.
Professional Engagers spend all day, every day, proactively intercepting attendees passing by your booth. They relentlessly engage and pre-qualify them, and then connect bona fide prospects with your staff for a deep dive.
Professional Engagers complement your company staffers, optimize their productivity, and accelerate the sales process.
It’s a win/win/win.
Go here for a deeper dive on The Value of Professional Engagers