A well-defined communication program is the key to achieving business objectives at tradeshows and events. Every element of a booth is guided and powered by this strategy and exhibits that do not have a clear one in place appear unfocused and do not deliver maximum ROI.
A popular tradeshow communication tactic is the “live product demo.” Nothing, it is presumed, better illustrates a product or service’s value than seeing it live, in action.
However, many companies that utilize this powerful tool miss a major opportunity to integrate industry best practices to transform their product “how-to” into a robust brand communication & lead generation program, View the document….