As Chris Anderson says in his book The Long Tail, “increasingly, the mass market is turning into a mass of niches.” This makes communicating your message to large numbers of people on a tradeshow floor–and being truly disruptive–even more difficult.
Part I of this series will outline the strengths of the Evolved Tradeshow Presentation, and the business/communication challenges it can solve.
Part II (out July 27, 2016) will outline the most effective way to mount this presentation strategy, as well as several different styles presentations take to solve specific challenges. View the document…