“Hard science” is steadily finding a home in our marketing toolbox. Some scientific disciplines—biometrics, for example—are still finding their way, but others have become full dues-paying members of the marketing mix and are generating a great deal of interest and practical applications.
One such crossover is Neuroscience, resulting in the new discipline called “Neuromarketing.”
This article will give you a brief over view of what “neuromarketing: is, and how some of its specific findings can be applied to the tradeshow and event marketplace. View the document…