Your tradeshow budget is under review … again. It feels like it’s ALWAYS under review. Can you justify your spend? Will you be able to keep your budget, or, wonder of wonders, increase it?
Remember; proving the value of your tradeshows doesn’t include those great anecdotes last year’s booth staff told about how great the booth was. “Fun anecdotes” don’t fly during a budget review meeting. So … what now?
This article explores the reasons why measuring your tradeshow ROI is important, and then provides links to detailed information reviewing HOW to define real, tangible ROI from your tradeshows and events.
Bottom line: “Stories” have value for about two days after the event … hard data is forever..