When it comes to using promotional items at tradeshows, most companies overlook their true potential. Consider your own experience: when was the last time you took that branded bag (the one you got at last year’s tradeshow) to the store, and while packing & unloading your groceries, gave ANY thought WHATSOEVER to the company whose name was carefully (and often expensively) embroidered on its side? Exactly!
This article will explore, in detail, ways to use promotional items strategically at your tradeshows in order to accomplish your event-marketing goals, including traffic management, lead gathering, and measurement. View the document…