Companies throughout the 20th century rewarded consumers for their winning essays about the wonders of their products. And not so long ago exhibitors tossed T-shirts to those tradeshow attendees who most loudly shouted the answers to brand-boosting questions.
Business-sponsored games and challenges are no less popular today. This article will provide a brief overview of how strategic and valuable they’ve become for exhibitors and meeting producers, and how helpful they’ve become for customers. For a deeper dive, view the document…