During the General Session of a Major Meeting, many core purposes are met: introducing a corporate vision, positioning new leadership, celebrating a brand, recognizing high achievers, motivating and educating attendees, launching products or encouraging a spirit of community.
How can you make sure all of these elements form a cohesive whole and don’t devolve into a string of disjointed talking-heads? This article explores the most important first steps you should take to ensure General Session Excellence. View the document…