How to Create a Lead-Generation Machine
Imagine this scene: a tradeshow booth with stunning graphics, sleek kiosks, dramatic lighting, and a top brand splashed across dazzling signage. It’s the biggest and hottest-looking booth at the show. Yet, curiously, there are no staffers. Instead, a brochure rack stands at the aisle with a note reading, “Please Take One.”
Without question, a well-designed exhibit is critical for attracting visitors. But once visitors have stepped across that carpetline, the only thing that matters is their relationship with the staffer. It is at that point that the staffer becomes the most important ingredient in the success of a tradeshow exhibit. Staffers have more influence over prospective buyers than all of the show materials combined, in many cases more than even the brand itself. Â View the document…