Games and contests have been used to attract customers ever since the first corner store offered a bottle of hair tonic for guessing the number of pennies in a jar. Companies throughout the 20th century rewarded consumers for their winning essays about the wonders of their products (“Homemakers, tell us what Lux soap means to your family!”). And not so long ago exhibitors tossed T-shirts to those tradeshow attendees who most loudly shouted the answers to brand-boosting quiz questions.
Business-sponsored games and challenges are no less popular today. In this paper we’ll look at how strategic and valuable they’ve become for exhibitors and meeting producers, as well as how helpful they’ve become for customers. View Whitepaper…