I’ve invested a great deal of time and money in our tradeshows, but my staff is not proactive when it comes to engaging new prospects. What can I do?
Answer: It’s time to bring in the Hired Guns.
Have you ever noticed that your booth reps often spend the majority of their time in the exhibit talking with current customers and current strategic partners or industry associates, rather than engaging unknown, new attendees, qualifying them, and perhaps build NEW relationships?