At the beginning of the year, I posted three trends that I expect to shape events over the coming year. The first was the requirement for exhibitors and event sponsors to provide personally relevant information for their guests and visitors.
Last week I read an article in 1to1Media that cited some interesting out-takes from Oracle’s report, “Global Insights on Succeeding in the Customer Experience Era.” It makes some similar conclusions to my emphasis on the need to provide personally relevant experiences. Enjoy!