It’s that time of year when annual meetings, conferences and sales kick-offs shift into high gear. Already we’ve seen several high profile presentations and already we’ve seen some eyebrow
raising performances.
It’s not uncommon for executive presentations to miss the mark. Why? More often than not, it’s because the speaker can’t articulate a vision. Gimmicks don’t make up for vision – they just make us aware that the speaker doesn’t have enough content to fill the time. Laundry lists of products or successes don’t resonate, either – they’re usually too “me” focused.
Great presenters focus on the audience. They give thought to the values, ideas and activities their audience is most passionate about. Then they lay out a plan and a call to action to for them to achieve that plan.
If your executive is giving a presentation, remember: it’s “the vision thing” that matters most.