You’ve just come back from a conference. You’ve listened to case studies by the big marketers. You’re all fired up to implement change and boost the performance of your company’s event marketing program. Unfortunately, you don’t have the budget dollars of those big marketers. Or perhaps your management isn’t fully on board. Maybe you lack the staff to get the job done.
How do you become an agent for change without any resources?
Embrace the concept of small wins.
No budget? Look for one thing you can change that doesn’t require money. Fix it. Then publicize your results internally.
Management not on board? Don’t try to win approval for a big, system-wide overhaul. Find one aspect of your program that you have the authority to change. Make the adjustment. Then start sharing the outcomes with the leadership team.
No staff? Look for something that you can handle on your own. Make the shift and then communicate the benefits in an internal report.
Then repeat. Month after month. Quarter after quarter. Year after year.
By itself, one small win may seem inconsequential. A series of small wins, however, may attract allies, deter opponents and lower resistance to subsequent change.
Small wins change inertia.